When business owner creates ecommerce website his main goal is to generate traffic on his site and after generating huge traffic his next step is to convert those traffic into sales. So aiming traffic, business owner can either go for various kind of marketing strategy such as Internet Marketing, so that he can get desired amount of traffic.
Next come conversion, from traffic to sales. This step is very crucial in ecommerce website because the ultimate goal is sales. You can increase sales by proper usage of design elements and providing wide range of products on your website. Because if once user doesn’t find the needed product on your site then they will divert from your site, so you should take care of this point very seriously.
Your ecommerce website design must be attractive and eye catching. You need to place right product at right place with enough explanation for same product. Because image only won’t work to convert product into sales, so along with image put enough description explaining the product displayed in image. Some points that are to be included while designing ecommerce website are:-
1. Include Feedback form after transaction.
2. Ask to give Reference
The advantage of keeping feedback form is you can improve your website and what the user is facing you can come to know, so according to feedback you can fix the issues and can get hassle free operating to your website users.
Advantage to ask for reference is to increase popularity of your website. At initial level you need marketing but after some time reference play an important role in spreading you website and even you can get benefit of mouth publicity.