Aaron one of my good friend and colleague has started his own ecommerce business having more than 5+ years of experience and need to hire ecommerce Website Design Company that helps in growing his business within short time in order to get good global presence and visibility too.
After analyzing and searching a good website design company he has decided to hire a company who is professional only in giving ecommerce website design with a good reputation. That helps in getting good ROI from ecommerce website.
Aaron being smart enough made one silly mistake, he had given full authority to website designer to think over his website and design for him, with every aspect needed such as marketing, hosting and many things. As you know professional person is a person who is having expertise in only one thing on which he/she is working on. Professional can never be professional other than his/her profession.
Being not professional other than ecommerce website designing he failed to deliver good result in marketing. Designing is apart from marketing job, once the designer has given design layout of website, marketing person will approve this layout and further designing process will carry on. Good and professional website needs proper planning and implementation to get success in every means. As old saying, designers can never plan as much as marketer can plan. Here are some points that marketing person should be clear with before handling over to web designer.
1. Ultimate Goal
2. Secondary Goal
3. Major Areas of Website
4. Targeted Region and Audience
5. Mandatory Task performed by User
6. Unique Display of Your Companies Product
I had mentioned points that are not sufficient, but some of the important point that are to be kept in mind when you plan for your ecommerce website.