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The sun has just risen over the domain of mobile applications. The smart phones have just invaded the market and their popularity is increasing by leaps and bounds. Days are not far when the business will have to have mobile applications. If they do not have mobile application they will most probably will not able to sustain in the market and sooner or later will have to close their operations and quit from the market rather than facing such worst situation good to start Mobile Application Development. The sooner the business has a mobile application the better it is for its survival.
Some of the major factors that are going to affect the purchase of mobile applications are as follows.
• Changes The world of business is going on evolving and developing. The business models are going on improving further and further. The businesses are developing new ways to attract the customers. One of the latest strategies of penetrating the market is through the use of custom currency. Unlike the traditional currency notes freely used in the market, the custom currency is a point based system in which the points are credited to the account of the user. The user can use those points or custom currency to purchase things or services from the market. This provides the smart phone application to earn some extra money.
• Addition of features The application after being used for substantial time usually becomes boring for the user. This is especially true and applicable for the applications that are related to games. Some of the game application developers have realized this and found out ways to increase their income. When a new feature is developed for the game application the player need not reinstall the whole new game. The player needs to just download the extra content and the game is updated.
The way features are added to an application, similarly the content can also be added to the application.
The extra addition can be worked out as a source of income and part of marketing strategy. It is possible that the first version of the application without the additional content or feature is offered for free while the add-ons are charged for. On the other hand the add-ons could be complementary and offered for free when the user has already paid for it earlier.
According to current market requirement and trend of iPhone App Development and Android Application Development is most demanding compare to symbian and Blackberry Mobile App Development.
• Sale of physical products The use of mobile applications cannot be restricted to the sale of digital products. The sale of physical products is also possible through the mobile applications. The ecommerce websites that offer online purchases of their physical products have already started to have mobile applications. There are physical products of nominal value too that can be offered through mobile applications of companies with a limited budget.
• Competition As the competition among the businesses grows and their growth is challenged by the competitors, the mobile applications will have to be changed accordingly.